Cybersecurity Veteran Lona Therrien Amplifies Aware’s Global Brand Strategy

Cybersecurity Veteran Lona Therrien Amplifies Aware’s Global Brand Strategy

• Key Appointment: Lona Therrien joined Aware as Chief Marketing Officer in May 2025.
• Strategic Focus: She leads the company’s global marketing strategy and operations.
• Background: Therrien was most recently CMO at ExtraHop.
• Mission: Aware wants to grow its biometric authentication business.

A New Marketing Chief

Aware, Inc., a biometric authentication company based in Burlington, Massachusetts, named Lona Therrien its Chief Marketing Officer on May 19, 2025. She’s no newcomer. She has more than 15 years of experience in cybersecurity marketing. Aware hopes she can raise its profile as demand grows for biometric login and identity checks.

Driving Innovation and Strategy

Therrien comes to Aware from ExtraHop, where she was CMO and led a company-wide rebrand. Before that she worked at Cybereason and Mimecast. Earlier stops included RSA. Her job at Aware is to sharpen its go-to-market strategy and build demand worldwide.

Strategic Vision and Experience

Her track record is in building marketing teams and generating sales pipeline at security companies. She was named one of the Top 50 Women Chief Marketing Officers of 2024. Aware is betting that transfers. It might.

In Her Words

Therrien said marketing works best when it is “grounded in real customer needs,” and that Aware’s biometric products are built to meet them. CEO Ajay Amlani said her understanding of the security market is what the company needs for its next phase of growth.

The Future of Aware’s Brand Outreach

The hire is part of a leadership overhaul at Aware. Gary Evee became board chairman. Ajay Amlani, a CLEAR co-founder, became CEO. Brian Krause joined as Chief Revenue Officer. Many smaller security firms are hiring seasoned executives to compete with bigger rivals.

Therrien’s appointment gives Aware an experienced security marketer at a time when identity and biometrics are a crowded field. Will it pay off? Watch the revenue.

John King, CISSP, PMP, CISM

John King currently works in the greater Los Angeles area as a ISSO (Information Systems Security Officer). John has a passion for learning and developing his cyber security skills through education, hands on work, and studying for IT certifications.