Revving Cybersecurity: Monster Jam and Torq Unleash Agentic AI Power

Summary

• Monster Jam and Torq announced a partnership to promote Torq’s AI-driven security platform.
• The tour showcases Torq’s security automation, which the company pitches as a replacement for older SOAR tools.
• Torq says its “Agentic AI” can handle much of the routine alert work in security operations.
• Torq’s marketing chief framed the deal as part of an aggressive growth push.

Monster Jam and Torq: An Unusual Partnership

Monster Jam, the monster truck show produced by Feld Entertainment, has teamed up with Torq, a security automation company. It’s a marketing deal. Announced in March 2025, the partnership had Torq bring customers and partners to six dates on Monster Jam’s stadium tour, and the famous Grave Digger truck appeared at Torq’s booth at the RSA Conference in San Francisco.

Unleashing SOAR: The Backbone of Next-Gen Security

What is SOAR?

SOAR stands for Security Orchestration, Automation and Response. Torq’s SOAR technology is pitched as a newer approach it calls hyperautomation, which ties many tools together so that responses run consistently.

The Role of Agentic AI

The centerpiece of Torq’s pitch is ‘Agentic AI,’ a multi-agent AI system built into its HyperSOC product. Torq says it can handle the majority of everyday alerts on its own. That frees analysts for the threats that need human judgment.

Key Players and Industry Insights

Torq CMO Don Jeter said, “Torq’s motto heading into 2025 is ‘All Gas, No Brakes’ and we mean it.” Feld Entertainment’s Dave Muye called it Monster Jam’s first cybersecurity partnership.

Implications for the Cybersecurity Landscape

The partnership is mostly about visibility. Security vendors have long sponsored Formula 1 teams, and Torq chose a louder stage. It shows how cross-industry collaborations can help a security company reach new audiences.

What It Means

The Monster Jam deal is an unusual marketing move for a security company. Behind the trucks is a real trend. Security teams are drowning in alerts, and vendors like Torq are betting that AI agents can take over routine work. Whether that promise holds up will be decided in SOCs, not stadiums.

Frank Jones, CISSP

Frank Jones has loved computers from the age of 13. Frank got his hacking career started when he downloaded a war dialing program that he used to detect dial up modems in his hometown of Chicago. Frank Jones now works as a JAVA coder and cyber security researcher.