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What is Adware?

Adware can be safe for users and a valid business advertisement-supported software.

However, not all adware programs are genuine. Some are manipulative and open doors for malicious activities.

Developers create adware for advertising other software to earn money.

Key Takeaways

Impact of Adware

Adware mainly targets individuals as opposed to businesses. The malicious program follows a victim across any path of opportunity, including Windows PC and Macs, mobile phones, and all browsers.

Adware programs serve you pop-up ads, can change your browser’s homepage, bombard your computer with unwanted advertisements, and install other malicious programs like spyware without your knowledge.

Adware uses your browser to collect your browsing history to target advertisements tailored to your interests.

Besides, the malicious programs barrage you with pop-up ads that make your internet experience considerably slower and time-consuming.

Madware – Mobile Adware

Madware refers to adware in mobile devices, such as a smartphone or tablet. You can detect the presence of madware when you notice mysterious icons in your start screen or scads of ads that clog your notification bar.

How Do I Get Infected with Adware?

There are different ways that cyber actors infect connected devices with adware.

Detecting Adware in Your Device

There are various ways to tell if you have an adware infection in your device.

Removing Adware from your Computer

If you are experiencing any of the above symptoms, you can scan and remove adware programs using a malware scanner that eliminates malicious program in a device.

If your mobile device browser has been compromised, the best way to block the pop-ups is to uninstall or use a different browser. You can clear your browsing history and cache to stop ads from coming back.

Tips to Prevent Adware Infection

In summary, adware is a malware program that hides on your device and serves you advertisements. Some adware also monitors your behavior online so it can send you specific ads. Adware can also install other malware like spyware without your knowledge. You can detect adware infection if your device becomes slow, crashes constantly, and gets many pop-up ads. Prevent adware infection using antimalware tools and exercising caution while surfing the web.

George Mutune

I am a cyber security professional with a passion for delivering proactive strategies for day to day operational challenges. I am excited to be working with leading cyber security teams and professionals on projects that involve machine learning & AI solutions to solve the cyberspace menace and cut through inefficiency that plague today's business environments.